We only managed to find 4 people willing to do the video. This consisted of three boys and one girl, all aged 16-18. The gender imbalance is unfortunate, but the age fits the target audience well.
Feedback on Electronic music videos in general:
What do you associate with electronic music videos?
Because of the associations of the video with an abstract but high definition visual style, we will focus on emulating this in our own piece.
What is your opinion towards narratives in music videos?
The group seemed to agree that music videos do not need to have a linear, cohesive narrative, but they do need to adhere to the music in some form, which is what we were planning to do anyway.
What do you think of having the artist in the music video?
We received both a positive and negative response from this question. For this reason we will choose to go with what we think will be best for the video, which is to not feature the artist performing. This fits both the conventions of electronic music videos, as well as being in line with what we want from the video: focus on the music
Do you prefer realism or surrealism in music videos, and why?
Although we again received mixed opinions, the scope and budget for our music video means we will be limited to realism, not surrealism.
Do you enjoy music videos that follow genre conventions, or challenge them?
Once again, we had mixed responses, but the general idea seems to be that we will make use of genre conventions as well as challenging some of them.
Feedback to the music video:
How did you feel about the lack of a clear narrative?
From this we received a positive response, and will proceed with our original plan to not include a clear narrative.
What did you think of the use of alternative editing techniques such as light leaks, or low quality film?
We received a positive reaction to this as well, and may experiment with some of these techniques, which we previously didn't really plan to include.
How do you think the colour scheme reflected the mood of the video?
Considering the notice they took of colours, this confirms that our target audience is aware and affected by colour schemes, something for us to focus on.
Do you think this music video effectively matches the song? Please explain.
One important part is that they noticed how the on screen action matches the pace of the music, something we want to do anyway, but will make sure to get right, as it is clearly a very important part of music videos.
What benefit did the locations have towards the tone of the video?
The group took note of how the locations fit the tone of the music. Unfortunately we are more limited in our choices than a full music video, however we have selected potential locations based on adherence to the tone of our song.
Because of the associations of the video with an abstract but high definition visual style, we will focus on emulating this in our own piece.
What is your opinion towards narratives in music videos?
The group seemed to agree that music videos do not need to have a linear, cohesive narrative, but they do need to adhere to the music in some form, which is what we were planning to do anyway.
What do you think of having the artist in the music video?
We received both a positive and negative response from this question. For this reason we will choose to go with what we think will be best for the video, which is to not feature the artist performing. This fits both the conventions of electronic music videos, as well as being in line with what we want from the video: focus on the music
Do you prefer realism or surrealism in music videos, and why?
Although we again received mixed opinions, the scope and budget for our music video means we will be limited to realism, not surrealism.
Do you enjoy music videos that follow genre conventions, or challenge them?
Once again, we had mixed responses, but the general idea seems to be that we will make use of genre conventions as well as challenging some of them.
Feedback to the music video:
How did you feel about the lack of a clear narrative?
From this we received a positive response, and will proceed with our original plan to not include a clear narrative.
What did you think of the use of alternative editing techniques such as light leaks, or low quality film?
We received a positive reaction to this as well, and may experiment with some of these techniques, which we previously didn't really plan to include.
How do you think the colour scheme reflected the mood of the video?
Considering the notice they took of colours, this confirms that our target audience is aware and affected by colour schemes, something for us to focus on.
Do you think this music video effectively matches the song? Please explain.
One important part is that they noticed how the on screen action matches the pace of the music, something we want to do anyway, but will make sure to get right, as it is clearly a very important part of music videos.
What benefit did the locations have towards the tone of the video?
The group took note of how the locations fit the tone of the music. Unfortunately we are more limited in our choices than a full music video, however we have selected potential locations based on adherence to the tone of our song.
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