Sunday, 11 October 2015

Conventions of Websites

From my analysis of websites I have noticed a few recurring themes in the presentation across bands of the electronic genre.

Modernist, Minimalistic layout

The most obvious convention across all the websites I looked at was the minimalism. All featured large amounts of empty space, none of the three had any more than a home page. It appears to me that websites are utilised by these artists more as a hub to find more from them, but have little content themselves.
Olivver the Kid's website only contains a title, an iTunes link and a mailing list subscription.
The title of the page would be the name of the band, and is at the top of the page. This makes it easy to see and is the first thing the eye is drawn to on the page, without cluttering up any information.
Other pages, if the site has any, will be included as obvious links. Information, such as merchandise sales, tour dates, and upcoming albums will be included on these pages, not the home page, so as to keep the clean layout and to display information more clearly.


Font

It seems conventional for these sites to use equally simplistic fonts. They are sans-serif and often block capitals so that the font remains even in height. The conformity between letters is aesthetically pleasing, making the writing easy to read and unobtrusive in the overall layout of the website.
XYLO's font is entirely capitalised and sans serif.

All of the information Mount Kimbie is providing is bold, capitalised sans-serif, making it easy to scan.

Social Media

Because of the prevelance and availability of social media, most people now use this to stay up to date with their favourite bands, instead of actually using the website. This is why all conventional band websites now include links to their social media account, commonly: Facebook, Twitter, Instagram, Youtube and Soundcloud.
This makes it easy for fans to find them on a platform that is much easier to follow than routinely checking a website, so it is conventional to display these links prominently.

XYLO is thorough and includes links to Facebook, Twitter, Youtube, Soundcloud, Instagram, iTunes and Spotify.

Cheatahs only include Facebook, Twitter and Instagram links.

Darlia include all the same links as XYLO.
Because of the recognisable iconography, most bands opt to feature these links as logos, rather than as names. This will draw peoples attention as they recognise the logo of the social media, meaning they are unlikely to miss the links if quickly scanning the website without reading.

No comments:

Post a Comment