Audience profile

its important to know a target audience so all aspects of production design can be focused towards a certain market, helping to sell that product. As our product is removed from mainstream pop culture, being a niche genre of music that does not appeal to a mass market, it is especially important to understand the audience that would enjoy our target and make sure our product appeals to them. An advantage we have is that our target audience is young, so have a greater understanding of the internet and how to use it, making it easier to sell our product to them through use of on-line media.

We realised that gender wasn't much of an object when it came to our target audience. Because the music is very removed from the physical world, and because of its niche and relative newness, it is less bogged down in pre-existing ideas and connotations. this gives us the freedom to market our brand in a gender neutral fashion, not thinking about traditional ideas of what men and women enjoy, which reflects the fact that the music is progressive and often drops traditional ideas. We will refer to our specific target audience subject as female, but ultimately it has no bearing on how we intend to market and present our brand.

Age: 18
Gender: Female
Interests: Film, modern art, architecture, 1990's period aesthetic

Evelyn Richards is a middle-class student with a mix of nostalgia for bygone era'sand a fascination with futurism. She derives pleasure from seeing these interests collide in the media she chooses to consume.

Favourite musicians:
- Com Truise
- Mount Kimbie
- King Krule
- Boards of Canada
- Bonobo

Favourite films:
- Drive (2011) directed by Nicolas Winding Refn
- Irreversible (2003) directed by Gaspar Noé
- Nightcrawler (2014) directed by Dan Gilroy
- Christiane F. – Wir Kinder vom Bahnhof Zoo (1981) directed by Uli Edel
- Blue Valentine (2010) directed by Derek Cianfrance

Favourite artists:
- David Hockney
- Keith Haring
- Jean-Michel Basquiat
- Cruz Diez