Audience Research: Survey

We decided to get feedback on the digipak with a survey instead of another focus group. This would allow us to get much more responses with considerable less organisation, as well as removing the limitations on the people asked that previously constrained us.
It would also allow us to much more easily show the media we want responses on: images, website links and such can be easily linked and embedded in a survey.
We decided to us multiple choice for most of the questions so as to save time, as people wouldn't want to type large paragraphs. it also gives us a simplified and easily used format to asses responses.

The survey begins by asking for basic personal information, so we know where the respondent falls within the target audience. We then ask the following questions concerning digipaks:

• Do you think it is important for bands to maintain consistency throughout all their album cover art?
• Do you prefer to see the artist featured on their album cover?
• What kind of picture do you prefer seeing on an album cover?
• Which of these album covers do you like the most? One is chosen from the three below.

The following questions concern websites:

• How would you like to receive news from a band online?
• What information do you expect to find on a musical act's online page?
• What is the most important factor in how much you enjoy a musical act's website?
• Which of these websites' layouts/designs do you like the most? One is chosen from the three below.

And the final survey: