Focus group planning

We decided that by asking people what they thought of electronic music videos, we may be able to get a better idea of what works and what doesn't. To do this we decided on a system where we would ask a group of people five general questions about music videos, then show them a music video from the genre we will be working with and then ask five more questions about it specifically.

General Questions:

• What do you associate with electronic music videos?
• What is your opinion towards narratives in music videos?
• What do you think of having the artist in the music video?
• Do you prefer realism or surrealism in music videos, and why?
• Do you enjoy music videos that follow genre conventions, or challenge them?

Once we have an answer to these, we will show them this music video for carbonated by Mount Kimbie:

Video Questions:

• Do you think this music video effectively matches the song? Please explain.
• How did you feel about the lack of a clear narrative?
• What did you think of the use of alternative editing techniques such as light leaks, or low quality film?
• How do you think the colour scheme reflected the mood of the video?
• What benefit did the locations have towards the tone of the video?