Website Process

For our website we used the website builder Wix. It was not difficult to use, and had a very user friendly interface. The first thing we did was organise the page into what sections we wanted. Once this was done, we changed the text and organised the pages. After everything was in place, we started using their provided templates to embed social media links, our music video, our Instagram and a soundcloud song. With a little bit of tweaking to the images and switching the font to a sans serif style, we were done. The website took maybe a week to complete, with on and off attention.

We used the same image as the inside cover of the digipak. This was to build brand consistency, as well as because the vibrant colours make the image very striking, and the flowing patterns hold the interest of a viewer. The surreal nature of the image helps build a sense of interest and enigma, making a viewer want to explore the site in more depth.

The first step was writing out what information we wanted: as a group, we decided on some basic ideas about the band and what we wanted to way and wrote out the paragraphs. we then blocked out quickly where everything would go. We then worked out a rough idea for a tour schedule, and using Google search found venues our band could potentially play at. We were going to implement this with an actual tour information application Wix offered, but felt making the account was too official, and included it as a text box. Similarly, we had to drop the merchandise section of the website because to create a merchandising plug in required setting up an account with a merchandising company, and we didn't want to go through all of that for something so small.

We later changed all of the font on the website to open sans. We wanted to match the digipak, as well as create a consistent minimalistic theme. We chose open sans because it was a simple, elegant design and similar to the font we used on the digipak. Because we made the background Black the font had to be whit. This worked in our favour, as not only does it go against the normal white background and black font, fulfilling our whole idea of challenging the norm and being new and out there, but it gives the font a light, sleek, minimalist feeling that black lacks.

This is where we Began to implement the Wix 'tools'. As our survey revealed, Instagram is very popular among our target audience, as well as being pretty much the only feature on Mount Kimbies official site. For these reasons, we included a prominent Instagram feed that displays any photographs posted to our Instagram account. We removed all of the extra details so that only the images appear, so as to make the design more in keeping with our site. Also, as seen in the first image, we included a song link from sound cloud. We left this as its own design so that it seemed more like something external than a part of the site, so as not to confuse people. We felt it was a necessary inclusion for those who may not know the band that well or at all to get an introduction and example of our music.

Below the Instagram feed is a less informal collection of photos, which are promotional pictures for the band. These were included separately as we thought that it would be good to have a permanent collection of images which promote the current album/tour/etc. as well as the constantly updating Instagram page. we arranged them all in line to create added visual appeal, fitting with our ideas of aesthetic pleasure.

As a final touch, we added small icons beneath the titular band and album names that link to our social media. Wix provided a tool to do this, and we simply chose a simple white design that was consistent with our text for the icons, then added links to each that lead to our pages. This involved creating a Facebook, Soundcloud, and Instagram account. None of these things took very long, as Facebook easily allows the creation of a buissness page with little effort, Soundcloud had few restrictions and Instagram even less. As we already had an email account for this use, we did not have any issue with already having an account.