Digipak Process

We ended up with 214 photos for the digipak. Many were out of focus, or repeats, but it still took a lot of deliberation to eventually decided on two we would use for the digipak and promotion. We chose these because we thought they had the most striking colours and patters whilst still maintaining a minimalism that fit with our brand. The circular oil drop was chosen more for how it would lend itself perfectly to the circular pattern of the digipak cover. Before we began to use them, we adjusted the colours to use cool blues and pinks rather than the strong orange, which fit better with the overall tone we have been going for and the colour palette of the music video

The original images (above) compared to the edits (below)

It quickly became clear it was much more difficult than we originally thought to create the parabolic curve we wanted on Photoshop. Instead, we used the old fashioned technique of pen on paper. We drew the curve using a ruler to be as accurate as possible, then scanned it so we had the digital file, which we then traced with the pen tool on Photoshop so we had a tangible Photoshop layer to work with.

 We used the Marquee tool to cut a circular hole in the background layer, and then placed the image of the dye behind it so as to create a perfect circle about the curve.

For the second page, we kept the design very simple, echoing designs from bands such as The XX. We simply used the other ink image we had selected. not only is the simplicity striking, but the visual contrast against the hard geometric lines opposite create an enthralling juxtaposition. 

 When it came to the third page, we decided to repeat the use the same parabolic curve as on the cover, so that the design was repeated somewhere. We thought it would be interesting to wrap the curves around the CD portion, one in each corner. To do this, we put the curves in each corner and placed a black circle in the middle of them. then, using the warp tool, we moulded the curves around the circle perfectly.

And last but not least, the back cover. As the back was text heavy we searched online to find an appropriate font. We chose Rambla Standard for its simplicity and bold style. We also quickly checked what kind of legal information is usually included, and downloaded a barcode and the record label logo to include on the back, for the sake of making the design look professional. Because Photoshop has guideline features, we were able to create an excellently symmetrical design that really appeals to the eye.

(ps. Pretty much every one of the song names (minus You Took Your Time) were created by randomising pages on wikiquote and finding a cool combination of words.)