Social Media

In the world of today, social media plays an enormous role in both private lives and business ventures. It is the most accessible and widely used source of information available today, and artists frequently use it to promote music, their brand and build a following. Especially as our target audience of teenagers and young adults are considered Global Natives and will likely use social media extensively.

Instagram is a very popular app among our target audience, and allows people to share images and videos. Our band could use Instagram extensively to publicise our brand and share visual media with our audience, expecially as our ethos includes aesthetic appeal. Videos and images posted can contribute to building a brand image based around the aesthetic values we hold. Due to its nature as a mobile application, our audience have constant access to it using smartphones, and are likely to check it on a daily basis, allowing for constant interaction and connection.

 Although it has begun falling out of favour with a younger generation, many now sneering at the idea of constant connectivity, it is still a very popular site that the majority of young adults, and our target audience, are likely to have.Our band could effectively use Facebook to post more detailed updates, tour information, longer videos and such. As Facebook is a browser site, rather than an application, Facebook would allow us to post links to other sites, something Instagram cannot do. This means we could share articles, venue websites and YouTube videos easily when relevant.